



alto pharmacy.
believe in a better pharmacy.
brand video / tvc placement (november 2020)
pre-production:
oversaw scripts and storyboards
vendor selection and management
budget management
production and post-production:
oversaw design and animation
vo casting
oversaw supervised vo recording
oversaw music composition
oversaw sound design and sound mix
fertility video library (november 2020)
pre-production:
budget management
partner selection and management
casting
location scouting
crew
shoot schedule
production:
1x-day video shoot capturing 18x fertility injection videos
post-production:
oversaw editing of 18x fertility injection videos
oversaw color and sound mix
testimonial video library (november 2020)
pre-production:
budget management
partner selection and management
casting
location scouting
crew
shoot schedule
production:
1x-day video shoot
interviewed 10x Alto physicians and customers
post-production:
oversaw editing of 10x testimonial videos for Youtube and Instagram
oversaw color and sound mix
covid-19-content (july 2020)
brand photography
pre-production:
budget management
casting
location scouting
crew
production
1x-day photo shoot
post-production:
retouching
brand launch content (january 2020)
brand photography
art direction
pre-production:
budget management
casting
location scouting
crew
production
2x-day photo shoot
post-production:
retouching
pre-production:
budget management
oversaw scripts and storyboards
production and post-production:
oversaw design and animation
vo casting
oversaw supervised vo recording
oversaw music composition
oversaw sound design and sound mix
brand illustrations
team:
Photographer - Alex Pines
Photographer - Adam Cohen
DP - Patrick Elmore
Producer - Rafaela Sanchez
Senior Art Director - Jeremy Turner
Senior Copywriter - Cat Williams
Copywriter - Helen Gallagher
Design Director - Neal Gallagher
Production Company - Related Productions
Line Producer - Gyorgi Sapojnikoff (Related Productions)
Retoucher - Adam Cohen
Video Editor - Patrick Elmore
Agency - Red Antler
Client Director - Katie Nulty
Client Director - Gabbi Baker
Animation Studio - Hieronymus